OHS has a strong view that in order to build market share profitably, physicians must effectively work together.  Patient focused, “customer service - oriented”, physician directed care will be successful.

The importance of building and sustaining market share cannot be underestimated. The quality of the relationship between the group as represented by the CEO ( Executive Committee) and the other surgeons, physicians and staff is one of the most critical indicators of market success. For example, an aircraft carrier has a clear purpose: to get pilots and their aircraft close enough to do their job. Without pilots and aircraft, an aircraft carrier is a floating parking lot.


  • Growth - increasing market share.
  • Consumerism - consumers prize above all else reliability and consistency.  Quality service means consistently delivering customer satisfaction everyday, in every location, for every service.
  • Superior healthcare delivery depends on the relationships between patients and physicians.
  • Physicians drive the success and expansion of clinical services.
  • Collaborative growth - look for successful packaged programs that work and have the option of outsourced leadership and management. Body parts and diseases do not vary much by zip code.
  • When physicians drove clinical services, the results were good.
  • Physicians are close to the action ... they interact directly with the market.
  • Doctors know the technological requirements of their specialty.
  • Applying information technology is critically important.
  • Few centers of excellence thrive without ambitious physician champions.


Organizations that focus on serving physicians better have a substantial competitive advantage. It should come to no surprise to find that what doctors really want is to practice in an environment that allows them to leverage their time and expertise. Doctors care a great deal about proximity and access – physician and patient convenience. Physicians care about OR performance and quality of care, the competence of care givers and producing good results at an acceptable cost for their patients.


OHS Program Objectives

  • Patient focused, “customer service-oriented” musculoskeletal care.
  • Improve the experience of the patient.
  • Collaboration and effective interdependency with physicians.
  • Improved clinical outcomes.
  • Build market share and community awareness.
  • Improve coordination and communications between all care givers and care sites.
  • To integrate care around disease states.
  • Implement a musculoskeletal plan which suites the needs of the community ... patients, physicians and health system – a system wide plan .
  • Enhanced return-on-investment and assets.


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